The name, vielö, is comprised of the following elements: Vienna; London and Österreich (German for Austria). It celebrates simplicity and the uncompromising approach to product quality. Thus, dubious, questionable and controversial ingredients are forgone. The full product range is free from sulphates, making the formulas mild on the skin. Organic whey nourishes the skin. The unisex fragrances are developed by an Austrian perfumer and are based on pure, natural organic oils. The brand primarily works with region partners: vielö - designed, developed and made in Austria.