Effective and stabilising vitamins help reduce the appearance of fine lines and wrinkles while improving skin elasticity. The serum brightens and evens the complexion.

Vitamin C and niacinamide are two highly potent anti-aging active ingredients that are generally not combined due to their divergent pH values. 100% Pure has thus opted to use the stabilised form of vitamin C, high-quality Magnesium Ascorbyl Phosphate, that has a pH value of 6, which is similar to that of niacinamide. This allows the two substances to work in harmony with one another. Together they ensure a fresher, healthier and more radiant complexion. The serum can be used around the eye area and on the eyelids.

• Vitamin C: promotes collagen and elastin production while brightening the complexion.
• Niacinamide: increases the ceramide level for moisture and suppleness.
• Vitamin E: Strengthens the skin's protective barrier and guards against free radicals and environmental damage.
• CoQ10: helps to reduce the effects of sunburn.
• Retinol: reduces the appearance of fine lines and wrinkles

Application:

• Use at night.
• Shake well before use.
• Apply to the face, neck and eye area after cleansing.
• Can be used in combination with other serums - applied in layers.
• If the product is being used during the day, it is recommended to apply a skincare product with SPF.