Natural Cosmetics by Avril

High-quality, ECOCERT approved cosmetics from France

Avril was launched in April 2012 with the intention of creating affordable organic cosmetics for all. Four values are at the core of the brand: quality, environmental protection, price and service. All products have been awarded the independent ECOCERT certificate. It guarantees that at least 95 % of the plant-based ingredients are of controlled organic origin. Avril does not test the raw materials used or end products on animals.

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Avril: 210 products

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Avril sets very high-quality standards when it comes to its range of products: the colours should be vibrant with pleasant textures, delicate and fresh fragrance compositions with a long-lasting finish. Each product is subject to strict inspections - the brand carries out safety tests and stability studies. Inspecting the raw materials and final product formulas is just as important as labelling the origin of the ingredients used - thus, guaranteeing excellent product standards.

The French brand forgoes the use of extra packaging, where possible, to protect the environment. Therefore, Avril prefers bulk packaging in order to minimise the use of plastic. As such, the weight is kept to a minimum and less waste is produced.
Avril's goal is to make organic cosmetics affordable for all - by reducing unnecessary costs, such as expensive packaging or advertising. By taking a more simplistic approach, users are guaranteed low prices for high-quality products all year round.

Avril stands for high-quality products that are free from

  • genetically modified organisms
  • parabens
  • phenoxyethanol
  • nanoparticles
  • silicone
  • PEG
  • synthetic dyes and fragrances
  • by-products from deceased animals
  • animal testing