PURE BEGINNINGS, a natural cosmetics brand from South Africa, originally produced personal care products for the whole family. Today, the brand's main focus is on the production of vegan, high-quality and certified care products for babies and children. To achieve the best possible result, PURE BEGINNINGS works closely with mothers, midwives and day care workers. All products contain the purest, most organic ingredients, particularly mild surfactants, are rapidly biodegradable and have not been tested on animals. The fragrance is exclusively derived from essential oils.