NaTrue - Natural & Organic Cosmetics

True Friends of Natural and Organic Cosmetics

NaTrue is an international, non-profit organisation devoted to natural and organic cosmetics. The aim is to promote and protect natural and organic cosmetics - from the phenomenon of greenwashing.
NaTrue consists of a team that advocates for an official definition of the terms "natural" and "organic" in the context of cosmetics and has two levels of certification:

  • natural
  • organic: at least 95% of the ingredients stem from controlled organic farming

The seal of approval guarantees:

  • gentle manufacturing methods
  • highest possible percentage of natural and organic ingredients
  • eco-friendly practices
  • no synthetic fragrances or dyes
  • no ingredients derived from petrochemistry (paraffin, PEG, propylene, alkyl, etc.), silicone oils or their derivatives
  • no genetically modified ingredients (based on EU regulations)
  • no radiation of the end products or plant-based ingredients
  • no animal testing

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